SD Simona Dalgicheva

Available for freelance projects

Visual ideas,
made memorable.

I’m Simona, a Bulgaria-based brand, social media and UI/UX designer creating clear identities and digital experiences with personality.

Explore my work Download CV
  • Brand identity
  • Social media
  • UI/UX design
Selected work / 2026
Colourful Technora techno festival poster
PawGo mobile application home screen
Branding
meets digital

01 / Selected work

Projects with a point of view.

Six projects exploring visual identity, campaign design and digital product experience.

Project 01 · Brand identity

TECHNORA

A futuristic visual identity and promotional campaign for a techno music festival, spanning logo design, social media, print and event applications.

  • Logo design
  • Campaign
  • Print
  • Social media
Technora Techno Forest music festival poster Technora Instagram campaign design

Project 02 · Mobile UI/UX

PawGo

A friendly dog-walking app that helps owners create a pet profile, discover trusted local walkers and schedule a walk with a clear, simple flow.

  • UX flow
  • UI design
  • Prototype
  • Figma

Project 03 · Responsive web UI

Havenora

A complete hotel booking experience designed to help travellers discover destinations, compare stays and complete a reservation with confidence.

  • Web design
  • UI system
  • Booking flow
  • Interaction states

Project 04 · Mobile product design

Nourish

A personalized meal-planning app that turns individual goals, dietary preferences and restrictions into practical daily and weekly plans.

  • Personalization
  • Onboarding
  • Mobile UI
  • Meal planning

Project 05 · Brand identity & advertising

ELITIUM

A clean, architectural identity and promotional campaign for a construction company, combining a distinctive house-shaped logo with a premium services banner.

  • Logo design
  • Brand identity
  • Advertising
  • Construction

Project 06 · Brand identity & packaging

MOKA

A visual identity for a concept coffee shop and a three-blend coffee range, inspired by the small ritual of a daily cup.

  • Brand identity
  • Packaging
  • Social design
MOKA coffee packaging for Daily Blend, Bold Blend and Slow Decaf

02 / Education

Certificates & recognition.

Continuous training across interface design, user experience, visual communication and marketing.

2026 UX Discovery SoftUni Creative View certificate ↗ 2026 UI Design SoftUni Creative View certificate ↗ 2026 UX Design SoftUni Creative View certificate ↗ 2026 Figma SoftUni Creative View certificate ↗ Honours · 2026 Design Basics SoftUni Creative View certificate ↗ Honours · 2026 Marketing Basics SoftUni Digital View certificate ↗ 2023 IELTS Academic 6.0 British Council · CEFR B2 View certificate ↗

03 / About

Designing between logic and emotion.

Portrait of Simona Dalgicheva
Simona DalgichevaBulgaria · Available worldwide

Hello, I’m Simona.

I combine visual thinking with a technical foundation to create work that feels distinctive, purposeful and easy to use.

My background brings together Multimedia & Creative Technologies, interface and graphic design, digital media and web development. I enjoy shaping an idea from its first visual direction into a consistent identity or polished digital experience.

01Brand identity

Logos, visual systems and brand applications.

02Social media

Campaigns, posts, stories and promotional design.

03UI/UX design

Responsive websites and intuitive mobile experiences.

FigmaPhotoshopIllustratorCanvaPrototypingHTML / CSS
Download CV Let’s work together ↓

04 / Contact

Have a project in mind?

I’m available for freelance branding, social media and UI/UX projects.

simonadalgicheva@abv.bg +359 889 499 733
© 2026 Simona Dalgicheva Back to top ↑
Brand identity · 2026

TECHNORA

A multi-format festival identity built around neon colour, digital energy and underground club culture.

RoleConcept, identity & campaign design
DeliverablesLogo, social assets, programme, poster, wristbands
White Technora festival logo on a black background Technora web header design Technora social media banner Technora Instagram promotional post Front side of the Technora festival programme Back side of the Technora festival programme Technora festival poster Technora admission wristband design
Mobile UI/UX · 2026

PawGo

A simple mobile experience connecting busy dog owners with trusted walkers nearby.

FocusOnboarding, discovery and booking
ToolsFigma, user flows, high-fidelity UI
PawGo welcome screen PawGo create account screen PawGo dog information screen PawGo dog size screen PawGo dog personality screen PawGo add a dog photo screen PawGo location permission screen PawGo profile completed screen PawGo home screen PawGo dog walker profile PawGo schedule a walk screen
Responsive web UI · 2026

Havenora

A polished hotel discovery and booking experience, supported by a reusable visual system and clear component states.

FocusDiscovery, hotel details and reservation flow
DeliverablesFive key pages, design system and component states
Havenora hotel booking home page
Home
Havenora hotel search results page
Search results
Havenora hotel details page
Hotel details
Havenora booking form and summary
Booking
Havenora booking confirmation page
Confirmation
Havenora design system overview
Design system
Havenora colours, typography and buttons
Visual tokens
Hotel card default stateHotel card hover state
Component interaction states
Havenora hotel card component
Hotel card component
Full Havenora website design
Full website composition
Mobile product design · 2026

Nourish

A calm, personalized meal-planning experience built around health goals, dietary needs and flexible everyday choices.

FocusPersonalized onboarding, plans and recipe discovery
Key flowsSetup, daily plan, weekly plan and meal swapping
01

Personalized onboarding

From account creation to a ready-made meal plan.

Nourish welcome screen
Welcome
Nourish sign up screen
Sign up
Nourish personal information screen
Personal information
Nourish goal selection screen
Goals
Nourish dietary preferences screen
Dietary preferences
Nourish allergies and dislikes screen
Allergies & dislikes
Nourish meal plan ready screen
Plan ready
02

Planning & discovery

Daily guidance with control over every meal.

Nourish daily meal plan home screen
Daily plan
Nourish recipe details screen
Recipe details
Nourish weekly plan screen
Weekly plan
Nourish personal profile screen
Profile
Nourish recipe discovery screen
Browse recipes
Nourish swap meal screen
Swap a meal
Brand identity & advertising · 2026

ELITIUM Construction

A visual identity created for a construction and renovation company, designed to communicate precision, strength and premium workmanship.

RoleLogo & promotional design
DeliverablesPrimary logo and campaign banner
Elitium Construction logo with a modern architectural house mark
Primary logo
Elitium Construction advertising banner presenting construction and renovation services
Services campaign banner
Brand identity & packaging · 2026

MOKA — Coffee Brand Identity

MOKA is a self-initiated concept for a city coffee shop and a retail coffee range. The identity pairs a serif wordmark with a warm palette. Each blend has a distinct label treatment within the same packaging layout.

RoleVisual identity and graphic design
DeliverablesLogo, packaging, cup, menu and Instagram posts

Packaging

Daily Blend, Bold Blend and Slow Decaf
Daily Blend, Bold Blend and Slow Decaf

Brand brief & moodboard

MOKA is a concept for a city coffee shop and packaged coffee. It is designed for people aged 20–35 who enjoy good coffee, welcoming spaces and thoughtful design. The visual direction is warm, modern and calm, built around the idea of a daily moment to yourself.

MOKA visual references for packaging, café interiors, takeaway cups and menu typography
Visual references for the MOKA concept

Visual identity

Logo exploration for MOKA
Logo exploration

Logo variations

Cream for MOKA
Cream
Espresso for MOKA
Espresso
Dusty Rose for MOKA
Dusty Rose
M monogram for MOKA
M monogram

Colour & typography

Espresso, Cream and Dusty Rose colour swatches
Color Palette
Playfair Display Bold and Inter type specimens
Typography

Coffee shop

Dusty rose takeaway cup
Dusty rose takeaway cup
Coffee menu layout
Coffee menu layout

Instagram series

01 / Brand
01 / Brand
02 / Blends
02 / Blends
03 / Coffee to go
03 / Coffee to go